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Press Release

2007
05 Sep

EF Named Official Language Training Services Supplier of the Beijing 2008 Olympic Games

Hong Kong, September 5th, 2007

With less than one year to go, all of China is in a frenzy to prepare for the Beijing 2008 Olympic Games. EF, the "Official Language Training Services Supplier of the Beijing 2008 Olympic Games", is actively training BOCOG staff (Beijing Organizing Committee for the Games of the 29th Olympic), judges (also known as National Technical Officers), translators and interpreters using a customized combination of its Englishtown online learning service and face-to-face instruction.

In celebration of being named the Official Language Training Services Supplier of the Beijing 2008 Olympic Games, EF organized the "Master English in Preparation for the Beijing 2008 Olympic Games" press conference on September 5th, 2007 at the Open Piazza, Times Square in Causeway Bay. In addition, a three-day education exhibition is being held from September 4th to 6th, aimed at encouraging continued education while increasing awareness and interest in English learning.

"We are honored to have Hon. Timothy Fok Tsun-ting, GBS, JP, President of SFOCHK (Sports Federation & Olympic Committee of Hong Kong, China) to act as our distinguished officiating guest", said CEO of EF China, Bill Fisher. VIP guests also included: Mr. Pang Chung, BBS, Hon. Secretary General of SFOCHK and numerous Hong Kong elite athletes --- Mr. Wu Siu Hong (Bowling), Ms. Sze Hang Yu (Swimming), Ms. Chan Yu Ning (Swimming), Ms. Chan Wai Kei (Windsurfing), Mr. Ho Chi Ho (Windsurfing), Mr. Tang Yik Chun (Athletics), Mr. So Sau Wah (Indoor Rowing) and Ms. YUNG Ka Yan (Rowing).

To kick-off the celebration, Ms. Cristina Teuscher EF's Olympic Ambassador and two-time Olympic gold and bronze swimming medalist, carried the EF Olympic Torch from the Englishtown Service Center at Windsor House, Causeway Bay along with the other 20 young ambassadors, along Hennessy Road and Percival Street to Times Square. Speaking at the opening ceremony, EF Olympic Ambassador Teuscher said, "As a gold and bronze swimming medalist in the Atlanta and Sydney Olympic Games, I remember training endless hours, like many of our young athletes today, in preparation for the most viewed sporting event in the world. But I enjoyed these tireless hours of training because swimming gave me confidence. I had the ability to interact with peers from all over the world from different cultures, races, and religions through the means of a common "language". EF's mission coincides with that of the Beijing Games: "One World. One Dream". Both sports and English are powerful tools that have the unique capability to transcend differences between people. The Olympics captures this spirit and it is the same spirit that makes EF's support of the Beijing Olympic Games so fitting."

After the opening ceremony, Mr. Bill Fisher, CEO of EF China announced the donation of English courses by EF to SFOCHK. Fisher stated, "As a token of our commitment and to support the development of English education in Hong Kong, we are delighted to donate HK$1.5 million worth of English courses to SFOCHK. We hope these courses will encourage and assist Hong Kong's athletes to strive for a balance between sports competition and further education. We believe that English learning will help prepare these dedicated athletes for their futures." The ceremony to present the donation for 100 Englishtown courses and 10 EF study abroad courses by Mr. Sam Cheung, EF's President (Online Services) and Mr. Philip Johnson, EF's Executive Vice President (Asia) to Hon. Timothy Fok Tsun-ting, GBS, JP was simple, yet full of significance.

About EF Education First

Established in 1965, EF aims to "break the barriers in language, culture and geography". Upon its foundation, EF has been playing a leading role in the English training industry. As of today, EF has grown into the world's leading private education organization in the world, with over 15 million students in over 400 schools, covering more than 75 countries. EF's advanced learning system of used everyday by thousands of students around the world. In China, EF has around 80 schools distributed in over 50 cities with 6 centers in Hong Kong. To learn more about EF, please contact us at 2111-2370 or visit our website at www.ef.com.

About Englishtown

Englishtown is an EF Education First company and the world's largest Professional English training school with over 100,000 new students enrolling its courses annually. Englishtown's service combines multi-media courseware, online native teacher services, as well as face to face learning environments to provide the most efficient learning method in the highest quality. Englishtown's corporate services are the preferred English training provider for over 1,200 companies worldwide, including HSBC, Siemens, Hitachi, Nestle and many Fortune 500 companies. To learn more about Englishtown, please contact us at 3113-3583 or visit our website at www.englishtown.com.

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