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Press Release

2010
11 Nov

Learn English Anytime, Anywhere with EF’s free Mobile English App

EF’s free Mobile English App

(Hong Kong) November 11, 2010

EF Englishtown, the world's largest online English school, has launched its Mobile English app for the iPhone, available for free on Apple's App Store today. Combining Englishtown's powerful learning tools with the ease of use of the iPhone, the app will allow EF students to learn English anytime, anywhere.

"We center everything we do around the needs of our students," says Bill Fisher, President of EF Englishtown. "When we saw that our students were using their mobile phones to look up words even more frequently than to browse the web, we realized we had an opportunity to put English learning literally into the hands of our students."

From the company that brought the world 24-hour access to live English teachers, the EF Mobile English app brings the magic of the iPhone to Englishtown's learning platform. EF's new English learning app is also available on the iPad and iPod Touch. Beyond essential features such as dictionaries and translation tools, the EF app gives students access to 5,000 flashcards, English pronunciation practice tools, listening tests, and other study materials. Most importantly, the app responds to student progress, tailoring each session to the student's needs for optimal learning efficiency and speed.
 
"EF has always pushed innovation.  We're excited to bring our platform to the mobile space and continue to uphold our mission of making English learning available anytime, anywhere," Fisher adds.

To download EF’s free Mobile English app, please go to http://bit.ly/EFMobileEnglishApp

About EF Englishtown

EF Englishtown (www.englishtown.com) is the world’s largest online English school. A division of EF Education First ( www.ef.com ), EF Englishtown is trusted by over 1,200 leading companies and 15 million students worldwide. EF has served as the Official Language Training Supplier to the Beijing 2008 Olympics and received several awards including the Interactive Media Award for outstanding achievement in the field of education, the Comenius-EduMedia-Award recognizing excellence in educational multimedia services and the Human Resource Executive ®’s Top Training Product of the Year Award, chosen for its “unique contribution to the field.” Media inquiries please contact press@ef.com

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