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Press Release

2011
23 Jun

EF’s Breakthrough App for Kids Hits #1 in More Than 50 Countries

Highflyers-app

EF’s new English learning app for kids has been ranked #1 in Apple’s App Store in more than 50 countries. Download this free app at:  itunes.apple.com


(Hong Kong) June 23rd, 2011

Forget boring flashcards. EF Education First, the world’s largest international education company, recently released the iPad app, EF High Flyers English Vocabulary Game  for kids. The EF app for kids updates the oldest studying tool, the flashcard, with rich 3D content and game mechanics to engage young learners through the magical experience of the iPad. Already, it has reached the #1 spot in Apple’s education section of the App Store in more than 50 countries.


In a recent PBS survey, 70 percent of parents allowed their children to use their iPad and had, on average, 8 apps for their children. The most important criteria for those apps? “Educational value.” With over 500 flashcards, crystal clear audio, an intelligent learning system, and progress tracking popular with parents, the EF High Flyer app is built to compliment EF’s English curriculum for students under 10 years old. 


“When we looked at both our philosophy of ‘learn anytime, anywhere’ and the iPad’s unique appeal to children, we knew that creating an iPad app was a great opportunity to extend classroom learning,” says Jacob Toren, President of EF English First


The app is the latest of EF’s fast-growing family of mobile apps, ranging from language learning apps, like the iPad app for EF Englishtown - the world’s largest online English school - to social networking apps for EF students. 


 Download this free app at: itunes.apple.com

About EF Education First

Established in 1965 with the mission to "break down barriers in language, culture, and geography”, EF is the world’s leading international education company.  EF has helped over 15 million students and 1200 companies to learn a new language and travel abroad. With a network of 400 schools and offices worldwide, including the world’s largest online English school ( www.englishtown.com), EF specializes in language training, educational travel, academic degrees, and cultural exchange programs. EF recently published the ground-breaking English Proficiency Index ( www.ef.com/epi ), the first ranking of English ability around the world. For more information, please see www.ef.com. Media inquiries email press@ef.com

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