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Press Release

2010
24 Apr

EF Education First Unveils New English Training System – Learn English up to 50% Faster.

Lucerne, Switzerland, March 24, 2010

EF Education First, the world leader in international education, has launched the latest version of its Efekta TM English learning system. The system, developed over the last three years, uses advanced speech recognition technology, online English teachers, and sleek video content to speed learning by up to 50% over traditional methods. It is only available at EF’s 400 language schools around the world and as an online English course at EF Englishtown.com.

“People learn faster when they are engaged and can control their own pace. With this in mind we designed a system that makes learning English more personalized and flexible,” says Dr. Enio Ohmaye, EF’s Chief Technology Officer and former senior scientist at Apple. “By combining our experience in English teaching with state-of-the-art technology, we can ensure that people learn exactly what they need- no more and no less. This is a complete breakthrough in learning English.”

EF’s proprietary method is the result of over USD 55 million in investment and extensive testing conducted by EF’s research units in Shanghai, Zurich, and the University of Cambridge. Features include:

  • Cutting-edge speech recognition technology
  • 24-hour access to online English teachers
  • 500 Hollywood-style videos and 1,500 hours of customized interactive English lessons
  • Mobile applications including pod-English videos and study tools
  • The EFCELT (EF Cambridge English Level Test)- an exclusive proficiency test developed by EF and University of Cambridge ESOL

About EF Education First

Established in 1965 with the mission to “break down barriers in language, culture and geography”, EF has helped over 15 million students to learn a new language and travel abroad. With a network of 400 schools and offices worldwide, EF specializes in language training, educational travel, cultural exchange, and degree programs. For more information please see www.ef.com.

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