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Press Release

2009
28 Jän

EF is Recognized as a "Top 10 brand of Foreign Language Training" in China.

China, January 28th, 2009

In the latest ranking of China’s education industry, "Glory and Dream - Education Transforms China," issued by Sohu.com, EF was recognized as a "Top 10 brand of foreign language training in post-reform era China." Moreover, EF received the greatest number of votes in the online voting competition for best foreign language training institution.

Sohu’s ranking was compiled from several factors - over 5,000,000 online votes as well as opinions and research from about 60 mainstream media entities and educational experts. The recent award also demonstrates that in 2008, EF retained and enhanced its popularity among Chinese internet users; EF was also named the "2007 Netizen’s Pick for the Best Foreign Language Training Brand."

Sohu’s survey on public education evaluation also uncovered that students have become increasingly rational in their choice to attend a foreign language training institution -- 47.34% of respondents study English to advance their careers, 22.58% for business communication and 20.39% to improve their test scores. English is no longer simply a requirement for higher education institutions, but rather has become a valuable social skill. Considering Chinese internet users’ support for EF and the results of Sohu’s survey on public education, it seems that EF’s overarching goals - improve English proficiency and break down communication barriers – are very much in line with the current foreign language education trends in China.

Please go to http://learning.sohu.com/s2008/08edu/ for more information. Press and Media inquiries are advised to contact [[localcontact]]

About EF English First:

Established in 1965 with the mission to “break down barriers in language, culture and geography”, EF has helped over 15 million students to learn a new language and travel abroad. EF was the Official Language Training Services Supplier of the Beijing 2008 Olympic Games. With a network of 400 schools and offices worldwide, EF specializes in language training, educational travel, cultural exchange, and degree programs for adults, kids, and companies. For more information please see www.ef.com.cn.

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